India’s Festive E-commerce Sales Hit ₹60700 Cr in Week 1, 7 Points

Key Highlights: Record Festive Season Sales

1. First-Week Sales Surge
   • E-commerce sales: ₹60,700 crore (Sept 22–28).
   • Growth: 29% YoY, strongest festival opening ever.
   • Contribution: Over 50% of projected full-season sales achieved in week one.

   Year	Festival Sales (₹ Cr)	Growth
   2023	81,000	—
   2024	1,00,000	+23%
   2025*	1,20,000 (est.)	+20%

   *2025 estimate – Datum Intelligence

2. Category-Wise Performance
   • Mobiles: 42% of GMV.
   • Appliances: +41% YoY, boosted by GST 2.0 cuts.
   • Grocery: +44% YoY, driven by quick commerce & gifting.
   • Consumer electronics & homeware: Double-digit growth.

3. Flipkart’s Big Billion Days (TBBD)
   • 606 million visits in 48 hrs.
   • Gen Z share: One-third (double usual levels).
   • Sustained weekend traffic → shift to structural demand.

4. Amazon’s Great Indian Festival (GIF)
   • 38 crore visits in 48 hrs.
   • 70% traffic from beyond top 9 metros.
   • Premium product surge:
     • Smartphones >₹20,000: +50% YoY.
     • QLED TVs: +23%.
     • Mini-LED TVs: +27%.
     • Premium watches, jewellery, beauty: Strong growth.
   • #GSTBachatUtsav: Sellers passed on GST benefits worth crores.
   • Fastest deliveries ever: 80 lakh products to Prime users in 2 days.

5. Why Shoppers Bought Early
   • Early Access (Sept 22) = single biggest day of sales.
   • First 2 days = nearly 33% of week’s GMV.
   • Unlike past years, sales momentum sustained post-weekend.

6. Drivers of 2025 Festive Surge
   • GST 2.0 reforms → affordability on big-ticket items.
   • Gen Z = strong demand engine.
   • Small-town shoppers → driving premiumisation beyond metros.
   • Wider & more stable growth vs. discount-only spikes.

7. Future Outlook
   • Projected GMV: ₹1.2 lakh crore+ this festive season.
   • Over 50% achieved in first week.
   • October + Diwali likely to set all-time e-commerce record.
   • Signals a shift towards demand-led growth in Indian e-commerce.

Financial Impact Summary

• ₹60,700 crore in 1 week = 29% YoY growth.
• Strongest-ever festival opening, with premiumisation trend.
• Estimated ₹1.2 lakh crore GMV → record-breaking season ahead.

Disclaimer

This article has been prepared for informational purposes only by The Profit India. It does not constitute financial advice, investment guidance, or endorsement of any product or service. Readers are advised to exercise discretion before making financial or business decisions.