Top 25 Products Used By Devotees During Navratri, 25 Points

Top 25 Products Devotees Spend During Shardiya (Winter) Navratri: A Financial Breakdown

Navratri, a sacred Hindu festival, sees millions of devotees across India celebrating the nine-night festival with fervor and devotion. The festival, particularly the Shardiya (Winter) Navratri, is marked by prayers, fasting, and rituals that also trigger significant financial spending. In this article, we highlight the top 25 products devotees splurge on during this period, focusing on financial aspects and how much people invest in each.

1. Sarees & Traditional Clothing

• Financial Impact: During Navratri, traditional wear like sarees is a must-have for many.

• Expenditure: The saree market alone sees a spike of over ₹1,000 crores during Navratri.

• Popular Choice: Chaniya Cholis (for women) and Kurta-Pajama sets (for men).

2. Pooja Thalis and Pooja Essentials

• Financial Impact: Devotees invest heavily in puja thalis, diya sets, and ritual items.

• Expenditure: Over ₹500 crores are spent annually on these items.

• Item Breakdown: Copper thalis, incense sticks, and brass diyas.

3. Footwear (Juttis & Kolhapuris)

• Financial Impact: Comfortable footwear is key for the 9-day festival.

• Expenditure: An estimated ₹200 crore is spent on traditional footwear.

• Popular Footwear: Embellished juttis and Kolhapuris.

4. Jewellery (Gold, Silver, Artificial)

• Financial Impact: Jewellery plays a major role during the festival.

• Expenditure: Approximately ₹500-600 crores are spent on jewelry.

• Type: Gold, Silver, and imitation jewelry for both men and women.

5. Temples and Shrine Donations

• Financial Impact: Devotees contribute a large sum in donations to temples.

• Expenditure: An estimated ₹300 crore is donated across temples in India.

• Purpose: Donations for community feasts, prayers, and rituals.

6. Food and Fasting Items

• Financial Impact: Spending on fasting foods like sabudana, fruits, and dry fruits increases dramatically.

• Expenditure: Around ₹400 crore are spent on fasting food items.

• Popular Items: Sabudana khichdi, fruits, and dry fruits.

7. Decorative Items (for Homes & Temples)

• Financial Impact: Temples and homes are decorated with flowers, rangoli, and lights.

• Expenditure: Over ₹200 crores are spent on these products.

• Key Items: Flowers, rangoli colors, wall hangings, and lighting.

8. Dandiya and Garba Costumes

• Financial Impact: Participation in traditional Garba and Dandiya events leads to higher spending.

• Expenditure: Around ₹100 crore is spent on Dandiya and Garba costumes.

• Typical Items: Lehenga, chaniya choli, and traditional attire.

9. Modern Festive Wear

• Financial Impact: Urban populations also opt for stylish yet traditional outfits.

• Expenditure: ₹200 crores on designer outfits during Navratri.

• Trends: Indo-western dresses, lehengas, and kurtis.

10. Devotional Books & Literature

• Financial Impact: Devotees purchase holy books and religious texts for prayers and rituals.

• Expenditure: Approximately ₹50 crore is spent on religious literature.

• Popular Titles: Bhagavad Gita, Ramayana, Devi Mahatmyam.

11. Puja Samagri (Incense, Agarbatti, and Ghee)

• Financial Impact: Essential items for daily rituals during Navratri.

• Expenditure: ₹150 crore is spent on puja samagri.

• Key Items: Agarbattis, camphor, and pure ghee.

12. Puja Flowers

• Financial Impact: Flowers for daily offerings are bought in large quantities.

• Expenditure: An estimated ₹250 crore is spent on flowers for worship.

• Popular Choices: Marigold, roses, jasmine, and lotus.

13. Sweets and Prasads

• Financial Impact: Sweets are an integral part of celebrations.

• Expenditure: ₹350 crore is spent on sweets and prasads.

• Common Sweets: Kesar peda, halwa, and laddus.

14. Diyas and Candles

• Financial Impact: Diyas light up homes and temples during Navratri.

• Expenditure: ₹100 crore is spent on traditional clay diyas and candles.

• Types: Earthen diyas, floating candles, LED lights.

15. Navratri Special Snacks

• Financial Impact: Special snacks for fasting devotees lead to increased spending.

• Expenditure: ₹150 crore is spent on Navratri-specific snacks.

• Items: Rajgira flour snacks, fruit chaat, and singhara.

16. Kerosene and Fuel for Lamps

• Financial Impact: Kerosene and other fuel products are needed for lamps.

• Expenditure: ₹50 crore spent annually on these fuels.

• Fuel Types: Kerosene, mustard oil, and coconut oil.

17. Religious Artifacts and Idols

• Financial Impact: Small idols of Goddess Durga and related artifacts.

• Expenditure: ₹200 crore spent annually on idols and religious artifacts.

• Types: Clay, wooden, and metal idols.

18. Travel Expenses (To and From Temples)

• Financial Impact: Devotees often travel to major temples or pilgrimage sites.

• Expenditure: ₹100 crore is spent on transportation for religious purposes.

• Popular Destinations: Vaishno Devi, Kashi, and Dwarka.

19. Prasadam and Offerings

• Financial Impact: Special prasads like dry fruits are offered during Navratri.

• Expenditure: ₹80 crore is spent on prasadam offerings.

• Common Offerings: Sugar, rice, dry fruits, and ghee.

20. Digital Payments for Donations

• Financial Impact: Online donations for temples and charities surge.

• Expenditure: Over ₹250 crore is spent via digital transactions.

• Platforms: UPI, Paytm, and other online portals.

21. Eco-friendly Products

• Financial Impact: A growing trend towards sustainable celebrations.

• Expenditure: ₹100 crore is spent on eco-friendly products like biodegradable idols.

• Popular Choices: Eco-friendly idols, reusable decorations, and plant-based materials.

22. Special Navratri Packages (Temples and Hotels)

• Financial Impact: Travel and accommodation packages for devotees.

• Expenditure: ₹500 crore is spent on temple and hotel packages.

• Packages Include: Travel, accommodation, meals, and special rituals.

23. Special Navratri Performances (Garba, Dandiya)

• Financial Impact: Participating in Garba and Dandiya performances incurs a cost.

• Expenditure: Around ₹150 crore is spent on entry fees and performances.

• Venues: Public arenas, private events, and social clubs.

24. Fitness and Wellness Products

• Financial Impact: Many devotees turn to wellness and fitness products during fasting.

• Expenditure: ₹50 crore is spent on health supplements, yoga mats, and related items.

• Popular Products: Protein powders, herbal teas, and yoga accessories.

25. Digital Religious Content Subscriptions

• Financial Impact: Many opt for subscriptions to online spiritual content during Navratri.

• Expenditure: ₹30 crore is spent on religious content subscriptions.

• Platforms: YouTube Premium, spiritual apps, and streaming services.

Conclusion: Financial Spending Trends During Shardiya Navratri

Navratri, particularly during the winter season, triggers a surge in consumer spending across various sectors. From clothing to religious items and food to travel, devotees invest heavily in products and services that enhance their spiritual and cultural celebrations. The total spending across these 25 categories can exceed ₹4,000 crore, reflecting the deep economic impact of the festival on the Indian market.

Disclaimer:

This article is intended for informational purposes only. The figures and estimates provided are based on available market data and reports. The Profit India does not guarantee the accuracy of these figures and is not responsible for any discrepancies. Readers should independently verify any financial or market information before making any decisions.