Victoris: First 5-Star Rated Maruti Suzuki SUV, 12 Points

Delhi

1. Maruti Suzuki’s SUV Ambition – India’s largest carmaker, Maruti Suzuki, is targeting SUV leadership with its newly launched mid-size SUV Victoris.

2. SUVs Dominate Indian Market – SUVs now contribute 55% of overall passenger vehicle sales in India, making the segment impossible to ignore.

3. Maruti’s Current Share – SUVs account for 28% of Maruti Suzuki’s sales, a sharp rise from just 8.9% in FY20-21.

4. Segment Coverage –

   • Strong in entry-level SUVs (Brezza, Fronx).

   • Consolidating mid-size SUVs (Grand Vitara, Victoris).

   • Eyeing premium SUVs above 4.5m to take on Mahindra, Hyundai, and Kia.

5. Regaining Market Share – MD & CEO Hisashi Takeuchi said success in SUVs could help Maruti climb back from 40% to over 50% market share in the domestic passenger vehicle market.

6. Launch of Victoris –

   • Features multiple powertrains: strong hybrid, petrol, CNG.

   • First Maruti model with Level-2 ADAS: automatic emergency braking, blind spot warning, lane departure prevention.

   • Developed with an investment of ₹1,240 crore.

7. Sales & Distribution Strategy –

   • Victoris to be sold via Arena dealerships, targeting a wider customer base.

   • Will not cannibalize Grand Vitara sales, which remain exclusive to Nexa outlets.

8. Production & Exports – Victoris to be manufactured at the Kharkhoda plant and exported to 100 global markets, boosting Maruti’s international footprint.

9. India’s Youth as Growth Drivers – With India having the largest youth population, Maruti Suzuki is designing SUVs like Victoris to appeal to young, aspirational buyers.

10. Upcoming Models – Maruti to roll out the e-Vitara later this fiscal, strengthening its hybrid & EV lineup in India.

11. Competition – Victoris will directly compete with Hyundai Creta, Kia Seltos, and Honda Elevate in the fiercely contested mid-size SUV segment.

12. Small Cars Still Matter – Despite SUV focus, Maruti reassures that small cars remain the foundation of its business and will continue to be part of its product lineup.

⚠️ Disclaimer: This article is for informational purposes only and does not constitute investment, financial, or purchase advice.