Amul Slashes Prices on 700+ Products | 7 Points

🧈 36 Lakh Farmers, 700+ Products, ₹40 Savings – Amul’s Big Price Cut

Key Highlights

1. Massive Price Revision

   • Amul revises prices for 700+ products effective September 22, 2025.

   • Categories impacted: butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates.

2. Direct Consumer Savings

   • Amul Butter (100g): Now ₹58 (earlier ₹62) → ₹4 savings per pack.

   • Amul Ghee (1 litre): Now ₹610 (earlier ₹650) → ₹40 savings per litre.

   • Amul UHT Milk (1 litre): Now ₹75 (earlier ₹77) → ₹2 savings per litre.

3. Financial Impact at Scale

   • With millions of packs sold daily, even a ₹2–₹40 cut per item translates to crores in consumer savings nationwide.

   • The price reduction is expected to boost consumption of dairy staples like butter, cheese, and ice cream where India’s per capita usage remains low.

4. Farmer Benefits

   • Amul, owned by 36 lakh dairy farmers, ensures a higher share of consumer revenue flows back to producers.

   • The cooperative model aligns farmer welfare with consumer affordability.

5. Government Acknowledgement

   • Amul thanked Prime Minister Narendra Modi for the GST reduction initiative.

   • The brand highlighted the move as a step toward making nutrition more accessible and affordable across India.

6. Industry Trend

   • Other FMCG majors like Hindustan Unilever and L’Oréal have also passed on GST benefits, mirroring Amul’s consumer-first approach.

7. Distribution Rollout

   • Revised prices already communicated to retailers, distributors, and Amul Parlours across India.

   • Ensures seamless availability at new rates from day one.

Disclaimer (The Profit India)

The information provided in this article is for general informational purposes only and is based on publicly available data and company announcements as of September 22, 2025. The Profit India does not guarantee absolute accuracy, completeness, or timeliness of the information. Readers are advised to verify prices and details with official Amul communications or authorized retailers before making purchasing or investment decisions.