60% Of Millionaires Spend Under ₹1 Cr A Year, 11 Points
💎 India’s 8.7 Lakh Millionaires: Where They Spend Their Crores
1. Wealth Boom
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2021: ~4.5 lakh millionaire families.
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2025: 8.71 lakh (+93%).
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Net worth cut-off: ₹8.5 crore+.
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83% bullish on India’s growth (next 3 yrs).
2. Top States & Cities
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Maharashtra: 1,78,600 (Mumbai: 1,42,000).
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Delhi NCR: 68,200.
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Bengaluru: 31,600.
3. Where They Invest
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Stocks (most preferred).
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Real Estate.
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Gold (boost from rising prices).
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Digital: UPI leads.
4. What’s “Enough” Money?
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₹50 cr → 27% say enough.
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₹10 cr → 25%.
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₹200 cr → 20%.
5. Yearly Spend
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60% spend <₹1 cr/year.
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Big spends: Travel, Education, Entertainment.
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30% call taxes their top social duty.
6. Jewellery & Luxury
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75% prefer natural diamonds.
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Tanishq (India) | Tiffany & Co. (global).
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CaratLane tops online.
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Watches: Rolex No.1.
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Fashion: Gucci, Louis Vuitton.
7. Travel & Lifestyle
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Airline: Emirates.
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Hotels: Taj.
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Cruises: Oceania (19%).
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Hobbies: Travel (45%), Reading, Cooking.
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Fitness: Yoga (27%).
8. Gifting Choices
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Men: Watches (43%).
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Women: Jewellery (50%).
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Kids: Toys (51%).
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Elders: Health products.
9. Cars & Upgrades
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50%+ own multiple cars.
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Upgrade: Every 3–6 yrs.
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40% keep cars 6+ yrs.
10. Education Spend
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Abroad: USA (19%), UK (14%).
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India preferred: 42%.
11. Happiness & Media
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60%+ rate 8/10+ on well-being.
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Social media > traditional media for news.
⚠️ Disclaimer (The Profit India)
The findings are based on the Mercedes-Benz Hurun India Wealth Report 2025 and surveys. Data reflects market trends, not financial advice. Spending patterns may vary, and figures should be read as indicative insights, not guarantees.
